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Perceived Value and the Bottom Line


The value of a product and a consumer’s value of the product are two very different ideas. Consumers perceive value very differently, and there are many different factors that influence these perceptions. One man’s junk is another man’s treasure!

In this white paper, you will learn:

  • How consumers perceive value
  • Four elements for building perceived value
  • How brands and retailers can further appeal to consumers' wants and needs

Perceived Value and the Bottom Line


The value of a product and a consumer’s value of the product are two very different ideas. Consumers perceive value very differently, and there are many different factors that influence these perceptions. One man’s junk is another man’s treasure!

In this white paper, you will learn:

  • How consumers perceive value
  • Four elements for building perceived value
  • How brands and retailers can further appeal to consumers' wants and needs